Meta tag attributes

Meta tags are used to provide information about a web page. The meta tags are optional and easy to use. There are three main attributes of meta tags: name, content, and http-equiv. The name attribute specifies the type of information. The content attribute includes the meta-information. (Access this page to learn how to use these two attributes to optimize your web page for search engines.) Lastly, the http-euiv attribute specifies a particular header type.

Name attributes

There are over a dozen of name attributes. The purpose of using name attributes is to provide information to the search engines. The following table summarizes the most common name attributes:

Attribute name Explanation
description Description of the web page.
keywords Used to list keywords that describe the content of the web page.
creator or author The organization or person who responsible for creating the webpage.
date The date of publication in yyyy-mm-dd format.
identifier A unique number identifying a web page.
language Language of the page. Use a two-character language code.
rights Used for adding copyright statement.

http-euiv attributes

The http-euiv attributes are equivalent to HTTP headers and control the action of a browser on a requested page. When displaying, the browser uses the instructions specified by the http-euiv attributes. The instructions may contain information about when the content of the page will expire or when the page should be refreshed.